Asif Junaid

Lead iOS DeveloperatZeta Global

Jan 2024 – Jul 2025

Bangalore, India

• Architected and developed ZetaKit, a Marketing Analytics SDK, from the ground up with an emphasis on scalable architecture and unit-testable code.
• Implemented a Continuous Integration (CI) pipeline using xcodebuild CLI to automate unit testing and enforce minimum code coverage standards throughout the project.
• Achieved 91% unit test coverage ZetaKit, added automated CI triggers to fail unit tests when coverage is below 85%.
• Launched ZetaKit on time with 3 companies integrating it by mid of 2025.
• Added UI Tests for In App Message, used Xcode profiler to find performance improvements by removing extra work in main thread.
• Added Integration Test for database business logic throughout SDK.
• Used Xcode profiling to improve launch time of SDK, reduce main thread dependency to improve frame rate of In App Message.

Tech LeadatGojek

Mar 2019 – Jul 2023

Bangalore, India

• Developed the core framework of the Chat SDK to enable real-time customer–driver interactions, generating $3 million in annual savings for the company.
• Developed the Chat SDK-powered chatbot that automated 30% of all customer support queries successfully.
• Led multiple projects, mentoring junior Android and iOS developers, and collaborated closely with product managers to plan and execute biannual strategic initiatives.
• Enhanced application reliability and user experience in low-network conditions by implementing a robust caching system using GRDB, improving success rate of opening Chat to 99%.
• Developed auto retrying of Chat Messages to improve Message Sent success rate from 97% to 99%.
• Designed and implemented a mobile alerts and monitoring system for the SDK to proactively track performance and identify errors.
• Expanded expertise into backend development by learning Golang and microservices, contributing to the creation of an ad-pacing microservice.
• Spearheaded the integration of the Chat SDK into the newly built driver app, establishing the primary communication channel for drivers in Singapore.

iOS DeveloperatPwC

Jun 2016 – Nov 2018

Dubai, UAE

• Developed a mobile solution for multiple clients in the Dubai real estate sector to streamline sales operations for their consultants.
• The application enabled users to manage customer data, track leads, and book properties online.
• Successfully migrated the backend infrastructure for a key client (DMCC) from a legacy Parse server to a modern, open-source solution.

iOS DeveloperatStayzilla

Jun 2014 – Mar 2016

Bangalore, India

• Served as a key member of the founding application team that developed the iOS application from the ground up.
• Engineered critical features for the platform, including the property listing and payments modules.
• The application functioned as a dual-purpose platform, enabling users to book hotels and host their private homes.